Gambling among Adolescents in North America Essay

Lottery, card games, sports betting and money wagers. These are a few kinds of gambling that adults engage in; however, the youth of today are also found to be gambling more than adults (Derevensky & Gupta, 2002; Huang & Boyer, 2007). According to Derevensky & Gupta (2002), there is an alarmingly high percentage of children and adolescents engaged in gambling activities. In a long-term analysis between 1984 to 1999, it was found that the prevalence of youth gambling in North America increased from 45% to 66% and that the proportion of the youth who have serious gambling-related problems have increased as well from 10% to 15% in the same time period (Huang & Boyer, 2007). In the past 25 years in the United States and Canada, it has been found that the youth is significantly associated with gambling-related problems; the percentage of youth classified under the Sub-clinical or problem gambling (Level 2) and the pathological gambling (Level 3) were at 14. 6% and 4. 8% respectively in 2006, which is more than twice of the adults who only have a percentage of 2. 5% and 1. 5% each (ibid). Among the youth, it has also been found that more young men gamble more than women and they are also identified to be problem gamblers than young women and even among adults (Huang & Boyer, 2007). In North America today, approximately 80% of adolescents have participated in some form of gambling for money within in their lifetime (Felsher, Derevensky & Gupta, 2003; Messerlian & Derevensky, 2005). This is an alarming rate. The number of youth who are engaged in adolescent gambling is higher today more than ever before and it is starting to become a serious public health issue that many nations, especially the United States and Canada, are trying to address (Messerlian & Derevensky, 2005). Considerable research by psychologist and sociologists are being conducted regarding this problem. This paper will identify the causes of adolescent gambling, its consequences and what psychologists and the government are doing to treat this issue. Causes of Adolescent Gambling The availability and accessibility of gambling increased progressively in the United States and Canada from 1984-1999, which was also the time that an increase in youth gambling also occurred (Derevensky & Gupta, 2002). This increase in youth gambling has been attributed to the support of the two governments in the lucrative gambling industry. Political economy theories of Sauer maintain that this is due to the need for revenue generation of the large governments (Messerlian & Derevensky, 2005). The youth have become exposed to numerous gambling establishments, directly and indirectly (Felsher et al, 2003). The widespread legalization of the different kinds of gambling in North America has greatly exposed the youth to the addictive game (ibid; Huang & Boyer, 2007). Gambling has already become a â€Å"well-established recreational form of entertainment† (Felsher et al, 2003) and there is already an estimated 15. 3million adolescents in North America who have engaged in gambling activities and 2. 2 million of these are problem or pathological gamblers (Huang & Boyer, 2007). Among 12-17 year old Americans, 4%–8% of them are already pathological gamblers and another 10%–15% of the youth are at risk of developing a serious problem (Felsher et al. , 2003; Messerlian & Derevensky, 2005). Adolescents gamble because they are tempted by the â€Å"lure of excitement, entertainment, and potential financial gain associated with gambling† (Messerlian & Derevensky, 2005). Increased exposure to gambling will teach the kids to gamble, and the social learning theory of Albert Bandura points out the role of observation and imitation in the acquisition and maintenance of socially desirable and undesirable characteristics (Felsher et al. , 2003). The increased exposure they have in gambling influences them to do the same. Family and friends are the primary reference groups, but it is the parents who have a stronger influence since they occur earlier than the peer group (ibid). The parents are observed to be having fun and adolescents surveyed said they gamble because their parents play for enjoyment and excitement, and it is the parents who play their children and engage them in gambling (ibid). In the social learning theory, there are six mechanisms identified that is involved in the development of gambling and these are: 1) affective states such as anxiety or depression; 2) cognitive distortions about gambling; 3) behavioral reinforcement schedules; 4) social and institutional determinants such as opportunity to gamble; 5) sub-cultural conditions like prevailing attitude towards gambling and values of the adolescent’s social context and reference groups (as seen in the preceding paragraph); and 6) internal fantasy relationships with personifications like the parents or â€Å"lady luck† (Upfold, 2007). Lottery is the most favored form of gambling by adolescents because of its ease of accessibility and the minimal amount of money required to participate in the draw (Felsher et al. , 2003). Parents purchase the lottery tickets and they include their children in their gambling activity by asking for their advice, such as what number/s they should pick, let them carry the money, fill in the lottery stubs, scratching the numbers, etc. (ibid). This observation and direct participation of gambling from significant reference groups, such as the parents, influences the youth’s participation in gambling activities (Messerlian & Derevensky, 2005). The parental acceptance of gambling as a recreational activity further encourages the youth to partake in it (Felsher et al. , 2003). Adolescents who gamble say that they have learned it from their parents. 15% of children made first bet with their parents and another 20% with other family members (Messerlian & Derevensky, 2005). Parents gamble in close proximity to their children and they have a poor understanding of the negative consequences that this will have on their child (ibid). The Cognitive-Behavioral Model, which is part of the social-learning theory, may explain this cause. The model is based on the principles of learning from imitation, observation, schedules of enforcement and cognition or how the youth would interpret and draw conclusions about the events around him or her (Upfold, 2007). They are enforced to gamble since the adolescents report that their parents are aware of their gambling and that they do not object to it; 50% of parents are aware and are not worried, disregarding the age of the child (Felsher et al. , 2003). 58. 5% of children in the study of Felsher et al. (2003) also say that they wager money with their parents, hence they are taught to gamble; some parents even purchase lottery tickets for their child’s behalf and it has been found that the more severe gambling a child is doing, the more tickets there are purchased by parents. Also, adolescents who were found to be regularly gambling report that they gamble with their family members and 40% say they do it with their parents (Messerlian & Derevensky, 2005). â€Å"Problem gambling is governed by a complex set of interrelating factors, causes, and determinants: biological, familial, behavioral, social, and environmental† (ibid). Under environmental, ease of access of online-gambling sites on the Internet is a new problem since the youth can easily access it and can be enticed by the visual appeals of Internet gambling (ibid). Another important reference point and part of the environmental factor which indirectly teaches gambling to children and reinforces it is the school. There are schools who promote gambling through fundraising activities including lottery, raffle draws, bingo, casino nights, and by permitting card playing within schools (ibid). Another explanation for causes of gambling is the Psychodynamic Model, which proposes that personal problems â€Å"lie within the psyche and are an attempt at self-healing or a strategy of resolving unconscious psychic conflicts†¦beyond voluntary control,† (Upfold, 2007), hence the individual continues to engage in gambling. There are three main components in this model and they are: 1) Gambling is an unconscious substitute for aggressive outlets; 2) Gambling involves an unconscious desire to lose- a wish to be punished in reaction to guilt; and 3) Gambling is a medium for continued enactment of psychological conflict (ibid). Adolescents do not engage in gambling for money but for excitement and enjoyment; through video lottery terminals, sports betting, cards, lotteries, bingo and other forms of gambling, adolescents with a gambling problem exhibit a number of dissociative behaviors such as escape into another world where they have altered egos (Derevensky & Gupta, 2002). Their personality traits that are correlated with risk-taking behavior such as excitable, extroverted, anxious and lower self-discipline show that they have poor coping and adaptive skills, so when they cannot cope with many hardships in their life or the stress of being a teenager, they gamble to â€Å"escape from the realities of daily life† (ibid). Gambling has been a way for adolescents who experience negative life events and use emotional-coping strategies to escape their problems, even if they have claimed to have social support from their peers (ibid; Bergevin, Gupta & Derevensky, 2006). The Trait Theory of Gambling is also part of the psychodynamic model and it show that there are certain personalities that is related to the problem of gambling such as depression, anti-social personality disorder- particularly for pathological gamblers, and narcissism- as seen in the compulsive gamblers (Upfold, 2007). Other identified risk factors that may lead to adolescent gambling include male gender, alcohol and drug use, deviant peers, family history of gambling, and impulsive behavior (Pietrzak, Ladd & Petry, 2003). Consequences of Adolescent Gambling The consequences of adolescent gambling are somewhat similar to that of adult gamblers; they not only affect themselves but society as a whole. Adolescent gambling does not only affect the individual adolescent but their families, peers, communities and health services (Messerlian & Derevensky, 2005). The consequences the adolescent gamblers face are widespread and affects their psychological, behavioral, legal, academic, family and interpersonal domains- they become delinquent, have poor academic performance, impair their academic performance or even drop out from school, disrupt their relationship with family and friends, and display criminal behavior (ibid). They face negative health, psychological, social, personal and financial consequences that is why gambling is becoming a public health issue (ibid). It has been found that there is a strong correlation between adolescent gambling and the increased likelihood to drink alcohol, smoke tobacco and use drugs (Hardoon, Gupta & Derevensky, 2004). Huang & Boyer (2007) also says that adolescent gamblers are more likely to experience psychiatric problems, especially substance use disorders. The common factors that lead to this among adolescents are low self-esteem, depression, suicidal thoughts, victim of abuse, poor school performance, history of delinquency, poor impulse control, being male, early onset of gambling, parental history of gambling, and community/family acceptance of gambling (ibid). This will greatly affect the future of the youth since all that they indulge in is gambling. They become dissociated from the real world and spend much of their time gambling that they do not get to develop themselves as individuals anymore. They become more susceptible to suicide ideation and attempts, they replace their old friends with their gambling associates and they have a higher risk to develop an addiction or poly addictions (Gupta & Derevensky, 2002). In the study of Felsher et al. (2003), they found that 94% of young male gamblers and 93% of young female gamblers are not afraid to get caught. This shows their lack of concern on what may happen to them if they are caught and this may also show the acceptance of their parents. Since parents and most institutions fail to recognize gambling as a serious problem or certain activities to be gambling (Derevensky and Gupta, 2002), the adolescents are at a higher risk to further develop their gambling addiction. The course of gambling varies from one individual to another; however, the social learning theory shows that since gambling behavior is acquired it can be thought of as a continuum or stages from problem-free gambling all the way to pathological gambling (Messerlian & Derevensky, 2005; Upfold, 2007). Messerlian & Derevensky (2005) states that â€Å"as gambling escalates and one moves along the continuum of gambling risk, the negative outcomes begin to outweigh any potential benefits† and this is when they would start experiencing different kinds of impaired personal, health, financial and social consequences. Treatments to Adolescent Gambling The numerous psychosocial costs of gambling to the individual, his/her family and to the community shows that this is a problem that must be addressed and treated (Derevensky and Gupta, 2002). Some adolescents do not know that they have a gambling addiction or disorder and this prevents them from getting proper treatment (ibid) however, with the intervention of family, friends or event the school, the adolescent may get treated. There are several kinds of treatment for adolescents who are already problem or pathological gamblers. Before these are discussed, prevention models for gambling will be discussed first since prevention is better than cure. Government policies should be stricter regarding gambling, particularly On-line gambling since that is readily accessible to the youth. Public policies that can influence the social environment and minimize unhealthy gambling behavior such as â€Å"legislation on advertising and promotion, laws regulating minimum age-requirements and their enforcement, provision of programs for harm minimization, fiscal measures, and regulation of the availability of products† should be balanced with the economic gains of the gambling industry (Messerlian & Derevensky 2005). Other prevention models suggested by Derevensky & Gupta (2002) include the need for awareness of the problem; activities that increase knowledge on adolescent gambling; programs to help modify and change attitude that gambling is not harmless; teaching of effective coping and adaptive skills to prevent problematic gambling; changing inappropriate conceptions about skill and luck, the illusion of control and independence in gambling activities; and identification, assessment and referral of students who are indicative of being at risk to gambling problems. Psychosocial approaches are one of the methods used to treat pathological gambling and this for adults this includes Gamblers Anonymous (Pietrzak et al. , 2006). For the adolescents several youth groups have been formed such as youthbet. net in Canada and wannabet. org in the United States; these website are managed by youths and non-governmental organizations to offer assistance and collaboration to adolescents (Messerlian & Derevensky, 2005). Piertzak et al. (2006) found that cognitive-behavior therapy (CBT) and eclectic therapy have been helpful in reducing problematic gambling behaviors. CBT involves altering the inaccurate perceptions, beliefs and attitudes of adolescents about gambling. The eclectic therapy is the individual approach to treating gambling problems and consists of: detailed assessment, acceptance of the problem, development of effective coping skills, restructuring of free time, involvement of family and social supports, cognitive restructuring, establishment of debt payment plans and relapse prevention (ibid). The motivational enhancement therapy (MET) is also used and is based on the concept that behavior change occurs through identifiable stages: pre-contemplation, contemplation, action and maintenance (ibid). In this approach, the therapist is non-confrontational and elicits the adolescent’s understanding of the consequences of gambling and strengthens the commitment to change the ways of the individual; since it has a shorter duration that CBT and other therapies, MET is recommended for onset problems (ibid). A disease model is also sometimes used to treat gambling problems. In this approach, the compulsive gambler is made to embrace abstinence from gambling, to participate in self-help groups and to maintain abstinence by going through therapy to deal with previous or latent psychological problems (Upfold, 2007). There is also the Ecological Approach wherein gambling behavior is viewed from multiple perspectives and addresses the behavior from an individual and socio-environmental level where interventions are made at five levels that affects an individual to gamble: biological, familial, behavioral, social and environmental (Messerlian & Derevesnky, 2005). Internal and external factors cause an adolescent to gamble. Occasional gambling is harmless but once exposed to gambling especially at a young age, gambling problems may occur and develop into an addiction, which may affect the social, academic and personal life of the adolescent. Treatments vary such as cognitive-behavioral therapy, eclectic therapy, motivational-enhancement therapy and ecological approach; however, prevention of adolescent gambling is still the best and this can be done through increased awareness about the public health problem and stricter government policies regarding access of adolescents to gambling venues, especially online gambling. Bibliography Bergevin, T. , Gupta, R. and Derevensky, J. (2006). Adolescent gambling: Understanding the role of stress and coping. Journal of Gambling Studies, (22), 195-208. Derevensky, J. L. and Gupta, R. (2002). Youth gambling: A clinical and research perspective. The Electronic Journal of Gambling Issues. Retrieved April 9, 2008 from http://www. camh. net/egambling/issue2/feature/index. html Felsher, J. R. , Derevensky, J. L. , Gupta, R. (2003). Parental influences and social modelling of youth lottery participation. Journal of Community & Applied Social Psychology, 13: 361-377. Hardoon, K. K. , Gupta, R. and Derevensky, J. L. (2004). Psychosocial variables associated with adolescent gambling. Psychology of Addictive Behaviors, 18 (2), 170 – 179. Huang, J. H. and Boyer, R.. (2007). Epidemiology of youth gambling problems in Canada: A national prevalence study. The Canadian Journal of Psychiatry, 52 (10). Messerlian, C. and Derevensky, M. (2005). Youth gambling: A public health perspective. Journal of Gambling Issues (14). Pietrzak, R. H. , Ladd, G. T. and Petry, N. M. (2003). Disordered gambling in adolescents: Epidemiology, diagnosis and treatment. Pediatr Drugs, 5 (9), 583 – 592. Upfold, Darryl. (2007). An introduction to conceptual models of problem gambling. Center for Addiction and Mental Health. Retrieved April 13, 2008, from http://www. problemgambling. ca/EN/ResourcesForProfessionals/Pages/AnIntroductiontoConceptualModelsofProblemGambling. aspx

African American History: A Close Up on Baptist Churches Essay

As you enter through the door on the first level of this San Francisco-based Baptist-rooted church, you become overwhelmed by the warm hug and kiss of Sister â€Å"What’s-her-name?† as she bold and kindly greets you, â€Å"Good morning! God bless you!† Walking up the stairs heading into the Worship Center, Brother and Sister â€Å"So and so† affectionately embrace you, just as an aunt or uncle would at a family function. In an instant, you are drawn in by the harmonious singing of the choir over the upbeat sounds of musicians playing the drums, keyboard, guitars, organ and tambourines. As you look around, you may not recognize everybody, but you sense a powerful family-like bondage. Although the love of Christ is all-inclusive to any and everyone, this non-exclusive church is predominantly African American in population. There is a noticeably implied bond which seems to be more genuine, the more melanin you contain. This tremendously impacts individuals within the congregational community. Why is it that the most segregated hour in America continues to be 11:00am Sunday morning? Research directs us towards clues on how church origins and U.S. history has and still is heavily influencing African Americans in the Modern Church of today. In James P. Eckman’s Exploring Church History he writes about the foundation of the church starting with the Apostolic Age, which began around 30 B.C. and immediately followed the death of Jesus Christ in the first century, through the modern church of the 21st century. Reviewing the timeline from the Apostolic Age (1st century) to the Church Fathers (95-300s), onto Ancient Church and Theology (4th century), following the Medieval Church (400-1500s), through the Reformation period and Catholic Church (16th century), to the Scientific Revolution (1600-1700s) onto the Enlightenment of the eighteenth century, we discover that many events influenced the building and forming of the â€Å"black church† in America. Tracing these events we can see a thread of the Christian Church trailing through European countries for several hundreds of years. In the latter of events above, we learn that Europeans began enslaving Africans and started to migrate over to a land that we now know as America. During the  developmental period of the first African American Churches in the 1700-1800s slavery was very prevalent in the United States. Henry H. Mitchell, author of Black Church Beginnings, predisposes how though enslaved Africans had their own religious traditions and practices, there were some overlooked factors that contributed to their fascination in Christianity which soon took route in the African American Society. He goes on to state that the typical West African town was a community of faith. The tribesmen generally assumed that if they lost a war to another tribe or nation, the god of the triumphant party ought to be included in their beliefs since the conquerors’ god was strong enough to grant them victory (Mitchell, page 33). He discusses how they found commonality between their expressive African culture and the unheard of, free expressiveness for whites in their churches. The Africans became more and more interested as they began interpreting the Bible for themselves and found parallels in traditional African religion. They were able to relate to the Old Testament stories [like the enslavement of Hebrews by the Egyptians] and saw hope in Moses and Jesus as mighty deliverers. The above mentioned were significant factors which ultimately led to African slaves placing their hope in â€Å"the white man’s† God and Bible: The Black church in America had its origins in the slave religion of the American South. Deprived of their identity, oppressed by their masters, and unable to establish their own institutions, many slaves turned to Christianity. Faith in Jesus Christ gave them hope for the future when His justice would right the wrongs done to them. (Eckman, page 98) Near the dawning of the formation of the original black churches in the 18th century, some slave masters allowed [or even required] slaves to attend church services with them. Others allowed monitored the worship services, however, they were plagued with fears of possible rebellion. Mitchell describes contrasts between liberal and oppressive slave masters. Some oppressive masters withheld knowledge of Christianity from slaves and beat or even killed those who began to worship God devotedly (Mitchell, page 33). Many, if not all, plantations held stealthy worship services in the woods, swamps or brushes. L. Maffly-Kipp describes, in her article â€Å"African American Religion in the Beginning†, how the slaves used symbolism that was not detectible by their captors. It’s as though Africans began to develop a secret society and reactively initiated exclusive churches. The underground services of worship were labeled as the â€Å"Invisible Institution† since they were invisibly held to the eyes of slave masters. Here the slaves began mixing the Christian faith with African rhythms and singing, which led to the formation of the Negro spirituals (Maffly-Kipp). Most spirituals contained two-folded meanings of worship and freedom. [From time to time, (especially in February or around January 15th) we’ll hear some of these old Negro spirituals in today’s predominantly black churches.] Maffly-Kipp infers as the Africans made their appeals of justice unto God, they were also organizing and planning escapes. According to Melva Wilson Costen, author of African American Christian Worship, the first African American church of record, founded in 1758 in Luneberg, VA, was called Bluestone African Baptist Church —owned mostly by slaves. The number of African American churches grew throughout the U.S. between the years of 1750-1800 (over 20 churches of record). Bluestone and subsequent black founded congregations contained partial white populations where they were outnumbered by blacks however Euro-American preachers, as controlling moderators, oversaw these churches. African Americans were not encouraged to lead the congregations (though many were considerably powerful preachers and potential leaders) nor were they allowed any voting privileges. The African American Church continued to evolve in the South and dominant denominations of Baptist and Methodist expanded nationally from 1841-1865. Leadership began to change as did laws towards the end of the 19th century, post the 1863 Emancipation Proclamation, 1865 Abolition of Slavery (13th Amendment), 1868 Civil Rights (14th Amendment) and 1870 Voting Rights (15th Amendment). The early Black Church played a significant role in social activism by oratorical pressing towards the abolitionist movement, assisting  in the Underground Railroad, ministration in civic and social responsibility, and through slave insurrections. As Mitchell put it, â€Å"in the root culture of African Americans, nothing is excludable from the design and will of God† (page 138). [This is noteworthy; we’re able to see a continuum of legislative struggle against Africans throughout American history, in a way which the church is affected and involved.] In 1894, a pride-filled, yet rare, exception for African Americans occurred when the pastor of the first African Baptist Church was elected Moderator and Preacher of the Philadelphia Baptist Association. While racial discrimination took many blows, one civil case in Louisiana devastated the progression towards its elimination. In 1896 the U.S. Supreme Court ruled to enact the separate-but-equal principles in the famous Plessy v Ferguson case, disregarding equality while planting proliferate seeds of segregation throughout the nation (Records of Supreme Court). This ruling gravelly punctured the church as it promoted separation between Christians, which was contrary to the â€Å"Love thy neighbor as thyself† Christian teachings. As history reveals, for more than 50 years our national society was structured in such way to where the non-association between European Americans and minority races was the norm. After several years of social discomfort, the church began to take a stand against this legal inequality. In Rhetoric, Religion and the Civil Rights Movement, 1954-1965 by Davis Houck and David Dixon a passion-filled recording of Dr. Martin Luther King Jr. speaking at a conference in Nashville, TN on April 25, 1957 is referenced (pages 217-224). We find Dr. King proclaiming his strong conviction of faith and declaring his hope in God for deliverance while attacking the moral issues of the Supreme Court’s decision made in the 1896 case. The revolutionary reverend, who led the Civil Rights Movement, charged the Christian Church with the responsibility of standing up against segregation and discrimination (Houck & Dixon, page 220), speaking to all Christians urging them to keep in mind that they answer to God and not the opinions of men. {In all my research, it was here that I saw the shift of focus from African American Christian Heritage to just Christian Heritage.} How difficult would it be for the masses to grasp this concept after hundreds of years of contradictory conditioning? We now live in an era postdating the Civil Rights Movement by more than 40 years; in a time where we [as a nation] elected our first African American president. In the most diverse area of the country (San Francisco), while we are starting to see more racially integrated churches in the Bay Area, 11:00am Sunday morning [for some reason] continues to be the most segregated hour across the U.S. Clearly these historical events continue to affect today’s African Americans within church communities and all people within congregational communities. What else can be concluded from this research? Old habits die hard. . Works Cited Ammerman, Nancy Tatom. Congregation & Community. New Brunswick: Rutgers University Press, 1997. Print Costen, Melva Wilson. African American Christian Worship. Nashville: Abingdon Press, 1993. Print. Eckman, James P. Exploring Church History. Wheaton: Crossway Books a division of Good News Publishers, 1996. Print. Houck, Davis W.; Dixon, David E. Rhetoric, Religion and the Civil Rights Movement, 1954-1965. Waco: Baylor University Press, 2006. CityCat.Web. March 3, 2010. Maffly-Kipp, L.. â€Å"African American Religion In the Beginning. † Mississippi Link 4 Feb. 2010,Ethnic NewsWatch (ENW). ProQuest. Web. 3 Mar. 2010. Mitchell, Henry H. Black Chruch Beginnings: The Long-Hidden Realities of the First Years. Grand Rapids: William B. Eerdmans Publising Company, 2004. Print. Records of the Supreme Court of the United States. â€Å"Plessy v Ferguson† OurDocuments.gov, May 18, 1896, Web. March 3, 2010

Maslow’s Hierarchy of Needs Essay

A good sales-person is one who possesses personality traits that is in their innate nature to interact with others. These are often difficult to teach but can be developed with time, depending upon the individual’s motivation to excel in their field of work. This forms the intrinsic motivation. However, the motivational tendencies of an individual sales-person alone are insufficient as it is also dependent upon extrinsic motivational factors. (Luke Ali 2011). It is a force that can spur or discourage an individual from achieving the fullest potential in any field. It can take the form of monetary or non-monetary benefits, which encompasses the extrinsic motivation of the sales-person (Luke Ali 2011). Knowing the fact that monetary incentives have been deeply entrenched as the basic method of reward for employees; it must not be assumed that relying on this method solely will be effective. Companies have to consider immaterial benefits to motivate its staffs. What is motivation? Motivation is to initiate action on a certain task. It is to expand a certain amount of effort on that particular task and to persist in expanding effort over a period of time. Therefore motivation is a driving force that pushes people to work, put in effort in their work and working harder than the rest. How to motivate your sales force to have great performance? It’s not just about the paycheck. Effective incentive compensation management is based on an understanding of basic human motivation—on the importance of trust, self-esteem, social recognition and improved chances to fulfill one’s potential (Bakosh 2007, 3). Leadership Many people assume salespeople are motivated by money, and while this is largely true, it’s absurd to think they are motivated only by money. Salespeople are still human and while commission bonuses and sales spiffs will probably remain an important part of most sales compensation plans, studies consistently show that financial incentives never have the same lasting impact as an employee who is passionate about his work and it is a simply not possible to be passionate about something that you think is inferior. Besides instilling natural passion into your sales team, a salesperson who truly believes in his product or service is far more likely to sell with integrity. Good teamwork is crucial to job satisfaction because it gives employees a sense of accomplishment when the objective is attained. Inspirational sales leaders are well aware that different individuals have different motivations and needs, and they vary their own style accordingly. An especially effective leader with consciously assesses each sales representative’s â€Å"ideal level of energy†, and creates productive â€Å"stretch† for each person according to the level of tension at which each performs at his or her personal best. He inspires some representatives mostly through positive reinforcement—â€Å"you can do it, you’re the best†Ã¢â‚¬â€and others mostly through constructive criticism, each according to their individual profit le and preference. Compensation Plans A well-designed compensation plan is crucial for the success of a company, and must not be overlooked. It has the ability to motivate or de-motivate an employee. In truth, it is valid to imply that, in this context, an effective plan can inspire the sales-person to generate more revenue for the success of a sales company .Hence, when designing the plan it involves the consideration of multi-factorial elements (Growth Process Group 2011). Every step has a purpose and needs to be taken into account. The sales behaviour goals are often misinterpreted by organisations, hence resulting in the failure to motivate their employees. Lastly, the design guidelines encompass the classification of the job and its entitled incentives (Growth Process Group 2011). Compensation Plans †¢Salaries are fixed amounts per month or year for performing a role. †¢Commission is a payment based on the value of sales achieved. This constantly motivates the sales-person especially since his income is strictly dependent on his sales. †¢Salary-plus-commission plans offer an incentive above a basic salary that provides a high-degree of flexibility securing salary and profits but also surpass one’s performance (Tokarev Sergey 2010). †¢Bonuses is based on one’s achievement and not working hard alone. It is the results that matters and bonuses should not be restricted to keep employees from producing results. (Lee Ann Obringer 2011) †¢Long-term incentive plans like profit-sharing plan reward employee for their performance over a continued period of time. This helps retain, motivates employees and even improve their commitment. Maslow’s hierarchy needs Maslow’s Hierarchy of Needs is a motivational theory that illustrates that lower-needs need to first be satisfied before higher-needs can be pursued in a hierarchal sequence. Therefore, after a need is satisfied, it will cease to motivate an individual who will inevitably seek for the next higher-need. Each level requires different actions to meet these needs in order to effectively motivate. In relation to the compensation plans above, monetary benefits may only fulfil the lower needs for an individual. Ultimately, when these needs are achieved, it’s effectiveness in motivating individuals will gradually dwindle. Non-monetary benefits will then be necessary to satisfy the individual’s higher needs, in accordance to Maslow’s hierarchical system. Only through this, can companies sustain long-term motivational effects for its employees. In relation to the compensation plans above, monetary benefits may only fulfil in the lower needs for an individual temporarily. Ultimately, when these needs are achieved, non-monetary benefits will take precedence to satisfy the individual’s higher needs, in accordance to Maslow’s hierarchical system. Only through this, can it sustain long-term motivation effects. Yet, it is necessary to be weary that while Maslow’s theory has helped in the understanding of the application of compensation plans, applying this concept workplace can be tacky as different employees can be driven by different needs. Furthermore, there are insufficient evidences to substantiate the support of the hierarchy theory because its relevance to one job might not apply likewise to another (NetMBA 2010). A sales force specific hierarchy of motivational factors- Maslow hierarchy of motivation. By understanding how an integrated and holistic approach to motivation works the importance of trust, of self-esteem, of social recognition, of improved chances to fulfill one’s potential—traditional incentive compensation management strategies can be rethought and implemented in ways that improve the performance of the sales force and help the entire company achieve high performance (Bakosh 2007, 3).

The Founding Docs of the U.S. Government Essay Example | Topics and Well Written Essays - 500 words

The Founding Docs of the U.S. Government - Essay Example For instance, it is the right of the people to have the leaders they want and exercise their rights to choose these leaders through elections when they are of legal age, regardless of their color, status and gender. For this reason, the American experiment, or the experiment of representative republican governance, has been established for the nation, being called this way because the United States has long been under the leadership of Great Britain as a group of colonies. As it is even today, Great Britain had a monarchial form of government that the Founding Fathers did not like. In the Constitution that they drafted, they expressed their desire to have a ruler who is not put into power because of his/her familial ties but because a person has the ability to rule the people. However, because of the long dependence of the colonies on the British government, many states were reluctant to accept the idea of independence. When Thomas Paine published his pamphlet Common Sense, the other states courageously embraced the idea because of the bravery of one man who publicly expressed and explained in detail the ideas of independence. Apart from the First Amendment, there have been other amendments that particularly address life and liberty. For instance, the Fourth Amendment prohibits searches, arrests and seizures of property without probable cause. The Fifth Amendment gives an accused the popularly called Miranda Rights. The Sixth Amendment provides a speedy trial; the Third Amendment protects private homeowners from the use of their homes as military quarters during a time of peace. Other amendments protect the rights so that they can live safely. The first ten amendments of the Bill of Rights specify the extent of liberty that citizens must enjoy under the constitution. However, this has not been seen to be true in the lives of African-Americans. Many of them remained to be slaves and have been denied their rights to pursue happiness and

Ontogenetic change in skull morphology and Mechanical Advantage in the Essay

Ontogenetic change in skull morphology and Mechanical Advantage in the Spotted Hyena (Crocutacrocuta) - Essay Example Adult spotted hyena have durophagy adaptations that include large jaw, adductor muscles, simplified and robust dentition, and pronounced sagittal crest. Feeding of weaning hyena was limited by morphology compared to adult resulting from the study of ontogenetic change in the skull and feed apparatus. The study is, therefore, aimed at establishing as whether feeding of young hyena was limited by the skull shape, skull size, and the mechanical advantage of jaw muscles. The study also seeks to enquire if feeding apparatus is slow in the spotted hyena compared with other carnivores not adapted for durophagy. Various materials and methods were employed during the study. For instant, during sampling, ontogenic series of individuals of age ranging from 2 months to 18 years of 68 spotted hyenas we sampled. Most of the samples were from the southwest of Kenya in Masai Mara Reserve. Their age was estimated depending upon the appearance. On the other hand, to quantify skull changes, ‘2D landmark-based geometric morphometrics was used. Three views of the skull were analyzed that involved lateral cranium, lateral mandibles, and ventral cranium. In the analysis of fused lateral mandible and cranium for adult hyenas, semi-landmarks were used which later digitized by use of ‘tpsDig’. In addition, superimposition was used to remove variations (Holekamp, Lundrigan, Tanner and Zelditch 354). The analysis of change in ontogenetic shape was done as well as analyzing the relationship between shape and size over a given period (Holekamp, Lundrigan, Tanner and Zelditch 355). The ontogenetic trajectories were determined if they differed significantly. As a result, the sample sizes obtained from a pair of bootstrap used varied with ages. On the other hand, size of the muscle and mechanical advantage was determined first using traditional methods. For instant, size of the adductor muscle was estimated across the zygomatic arches by maximum width. The mechanical advantage was

THE DEVILS BRIGADE Research Paper Example | Topics and Well Written Essays - 2000 words

THE DEVILS BRIGADE - Research Paper Example One of the major milestones in this journey was the establishment of the First Special Service, otherwise called the Devil’s Brigade or the Black Devils’ Brigade. The special unit among the United States forces was formed in the course of the World War II. Initially, the plan was to incorporate Canada and Norway in establishing a special elite force that would help in the activities of the war. However, Norwegian forces withdrew leading to collaboration between the United States Forces and Canada1. The conception of the idea to establish a special elite unit in the Army and the subsequent implementation took place between March and July 1942. This period was characterized by extensive research by a British scientist and extensive analysis by United States commanders. The special unit started their training in Montana at Fort William Henry Harrison before moving to other areas such as Camp Bradford and Fort Ethan Allen in Vermont. The forces lasted for the period between July 1942 and December 1944.1 The unit had three battalions made up of Canadian and American volunteers who engaged in intensive training in skiing, parachuting, amphibian warfare, mountain and demolition operations among other specialized skills. The elite forces were distinct, from their bi-national uniform to their specialized fighting skills. The soldiers engaged with war in Italy and Southern France before their disbandment late 19441. History The historical perspective of the First Special Service dates back in March 1942. The United States forces were allied to the British forces. A British Combined Forces Scientist, Geoffrey Pyke conceived the idea of establishing a special unit that would be capable of among other fighting activities engages enemies under harsh weather conditions in winter. Pyke’s proposed Plough Project involved the creation of traceable vehicles, designed to carry the soldiers and their war paraphernalia across the surface filled with snow. He pre sented the idea to the chief of the Combined Forces, Lord Louis Mountbatten and the British Prime Minister Winston Churchill both of whom admired the idea. Pyke’s idea was sold to the United States Chief of Staff, General George Marshall due to several constrains by the combined forces and Britain. The Canadian Department of Munitions and supply came up with a vehicle called ‘the penguin’ while United States engaged its automobile manufactures through the National Research council in developing a vehicle that was named ‘Weasel’2. In embracing the idea, the United States decided to collaborate with Canadian and Norwegian Forces in establishing the Unit. Unfortunately, the Norweian forces failed to participate. The recruitment for the soldiers in was done on voluntary basis, advertisements were rolled calling on young people between ages 21 and 35 years with special preference given to the hunters, lumberjacks, rangers, game wardens among others2. Cana dian commitment was declared on 26th June, 1942 after which the Minister of National Defence of Canada authorized a battalion of six hundred and ninety seven Canadian soldiers for training in the United States on July 14th, 1942. The project was scheduled to start in

Close encounters of the third kind (1977 movie) Essay

Close encounters of the third kind (1977 movie) - Essay Example Although countless films have been made, certain films stand out as being notable. One of these films is the 1977 Steven Spielberg classic, Close Encounters of the Third Kind. Looking at the release date of this film from a big picture perspective, it arrived during a prime period for the alien premise. That same year George Lucas launched the most popular film franchise of all time with Star Wars, and only two years later, 1979 saw the release of Ridley's Scott's Alien and the first Star Trek movie. There are several factors that contributed to the proliferation of this genre during this time period. One factor was a dismal American Economy, which was struggling with both a high unemployment rate and rapid inflation. These sobering aspects of the real world gave rise to a desire that moviegoers had for an escape, and the genre that most reliably guarantees this release is the Science Fiction genre, especially alien visitation. The arrival of extraterrestrial beings is the most signi ficant game changer imaginable here on Earth and there is no better way to forget about our Earthly troubles if a film takes a moviegoer off the planet and into outer space. Another significant factor was the improvement of special effects technologies occurring within the industry.

ARNP Project Last Wk Essay Example | Topics and Well Written Essays - 250 words

ARNP Project Last Wk - Essay Example From the diagram, it would be noted that for ARNP to effectively market its services to Gen Y, it first has to review its goals and plans for the organization at large and the Gen Y to be specific. After this, the need to undertake external analysis on the Gen Y segment to come to terms with major demographic variables that pertains to the people. After this, an internal analysis will be needed to be sure if the organization has adequately put its house in ready to accommodate new customers that will be coming in. the internal analysis is often translated by a SWOT assessment, based on which strategies and objectives for the Gen Y group will be developed. The final stage will require the development and implementation of an action plan. Because ARNP is in the health sector, its action plan must focus on how the organization can present differentiated services to the Gen Y so that members within the Gen Y population would choose ARNP over other competitors for the mere fact that ARNP has different services that the others cannot

Managment in arts Essay Example | Topics and Well Written Essays - 750 words

Managment in arts - Essay Example FNAC (National French Collection of Contemporary Art) can be considered as an example of cultural diversity in selecting the artistic works. Fifty percent of the arts collection contains French works while the other fifty percent comprises the works of arts of non-French artists. The numbers of bought works of art are French as well as non-French and are bought in a similar ratio. There is no restriction in terms of nationality and origin of the artist in terms of his/her artistic work and the works of art are bought and sold without any obligation concerning culture, nationality or origin. As far as ratio of artistic work from other nationalities is concerned, it is not equal. FNAC indicates that the artistic works from US are enormous in ratio as compared to other countries. The higher ratio from which, the works of art belong are from western richest economies such as United States, Britain, Germany, Italy and Switzerland. The collection of artistic works at FNAC contains the artistic works from 55 different countries, which represents that globalization has impacted the sector of artistic work to a great extent. The structure of artists’ nationalities is not affected because of increasing or decreasing ratio of non-French artistic works. There is a hierarchy, which is followed in order to give positions to the works of art. Globalization has not opened grounds for the poor but has provided more grounds to the rich. United States is considered at the top in terms of hierarchy of works of art in terms of foreign representation. Collections of the works of arts at various places in the world give prominence to the artists of the place while the artistic works from prominent countries such as United States, France, Britain, Switzerland, Italy, Germany, Belgium and many others, are also considered crucial and given concentration on the basis of the nationalities of the artists. The artists are

Differentiate laissez-faire capitalism from state-directed capitalism Essay

Differentiate laissez-faire capitalism from state-directed capitalism - Essay Example The policy is a modification of the industrialized economy in the modern society. Laissez-faire capitalism differentiates an economy from a state. As such, crucial decision of the nation is designed to serve the economy. â€Å"A minimal role for government is called laissez-faire capitalism, from the French for â€Å"Leave us alone,† supposedly said by the French economist Vincent de Gournay (1712–1759) to a government bureaucrat† (Dahlman, Carl & William, 472). Laissez-faire capitalism entails manipulating national budgets, redistributing income and formulating national policy for an overall growth and expansion of a nation. State-directed capitalism refers to a systematic policy where the government contributes largely to the trade affairs target to improve an economy. The structure entails nationalizing resources and incorporating productive enterprise to develop the economy. The state-directed capitalism dynamics include privatization of enterprises, raising stock markets and providing investment capital for nation building. The program regulates trade affairs generating income under controlled government schematics. This system targets to develop an economy under regulated approaches originating from the government. State-directed capitalism revolves around government involvement in economic developments. The government allocates the necessary resources to generate revenues with assistance from other private markets. â€Å"Direct government participation in the economy ranges theoretically from a communist system, in which both the natural resources and the productive enterprises are nationalizedâ €”that is, owned by the government in the name of the people—to a capitalist system, in which the state defers to private enterprise and a stock market raises and allocates investment capital† (Dahlman & William, 472). . The American economy establishes a capitalist enterprise for national growth and

Grand Theft Childhood Essay Example | Topics and Well Written Essays - 1000 words

Grand Theft Childhood - Essay Example This case, an exemplary example, is not only cause for concern, but is evidence that media does direct our values and in doing so promotes activities outside acceptable social norms. The vast array of entertainment available through video games has made them a mainstay of children's pastime. A full 79% of our children between 7 and 17 years of age play an average of 8 hours a week (Walsh). Many video games are appropriate and often aid educational purposes and project positive images of society. They often offer instruction, problem solving, and entertainment. However, when games step outside our sense of a well-ordered society, they bring with them a baggage of debate on their influence. The recent explosion of violent video games has brought controversy from the living room and into the halls of Congress. Games that feature gun play, excessive mutilation, and behavior associated with criminal activity have raised concern across the board from parents to medical professionals. The intense concern about video and computer games is based on the belief that the ultra violent games are inappropriate for all children and harmful to some. Exposure to "Grand Theft Auto" increases physiological arousal, aggressive thoughts, and aggressive emotions and actions (Walsh). According to Walsh, "In a study of 8th and 9th graders, students who played more violent video games were also more likely to see the world as a hostile place, to get into frequent arguments with teachers, and to be involved in physical fights". Critics are quick to point out that the problem is not the video game, but underlying hostility in the child. However, this does not seem to be validated by research. According to a 2004 research study, Gentile, Lynch, Linder, and Walsh concluded, It was hypothesized that exposure to video game violence would be positively related to aggressive behaviors, such as arguments with teachers and physical threats. This hypothesis was confirmed. Students who play more violent video games are more likely to have been involved in physical acts and get into arguments with teachers more frequently. It should come as no great shock that exposure to violence, even with the knowledge that it is just a game, can initiate and manifest aggressive behavior. I have seen my friends after a period of playing "Grand Theft Auto" and have noticed a change in behavior immediately following the game. Their speech is more coarse, actions more rude, and their driving becomes more reckless. Yet, they play it off as being just a game. They explain that it is no different than an eight year old watching the violence taking place in a Tom and Jerry cartoon. Their theory of the self realization that its only a game and can't translate to the real world may have some validity. A study of 5 to 9 year old children's cartoon viewing habits indicated that children might be discerning between fantasy and reality. The study noted that, " [...] [M]others were shocked by the aggressive and "dark" programmes their children were watching. However, even though some of the children found them disturbing they realised they were simply cartoons, that nobody got hurt and that the good characters always won" ("Children's Cartoons Harmless"). So as children can tell good from bad in a cartoon, can a

Domestic Contract on International Laws and Customs Essay Example for Free

Domestic Contract on International Laws and Customs Essay Addressing International Legal and Ethical Issues Simulation Summary In January 2007, CadMex developed a technique for the quick manufacture of some medical agent. Gentura also developed a technique called ProPrez, which is an anti-diabetic agent. Gentura is located in Candore, which is a dictatorship. CadMex decided to go into business with Gentura that would give them global marketing right to ProPez. The contract needs to have measures in place to protect CadMex interest concerning property rights and potential dispute. There are issues that are involved in resolving legal actions against a foreign business. One issue that is involved is the legal system. When dealing with a case, they may want to finish the case quickly rather than handling it with quality. Doing so may lead to evidence not being analyzed. Another issue may be the different laws between the two countries. Not having any written documents may also be another issue if contracts are done over the phone. Some practical considerations of taking legal action against a foreign business based in another country are whether they have patent law and trademark laws. Factors that could work against CadMex decision to grant sublicensing agreements would be the lack of patent rights and the fact that they did not go through the proper court process in Candore. When local customs and laws conflict with customs and laws of an organization, operating abroad the local law and customs should prevail because that is where the contract was based. The host country should have manufactures rights. For example if the United States and China goes into a contract in regards to Chinese traditional attire and there is a dispute, the Chinese should win because it is a part of their tradition and the United States assumed the risk. The issues in the simulation compares to the issues discussed in week one in terms of law, ethics, and different ways to dispute, as well as litigations. Companies should resolve domestic and international issues differently by honoring domestic and international laws and customs. Before entering into contracts both parties must agree to all the terms and ensure that the country’s legal system support those terms. Domestic contracts should be written and be on an individual basis. International contracts need to be translated if necessary and should include patent laws where possible. References Contemporary Business Law 1. (2011). Retrieved from https://ecampus.phoenix.edu//aapd/vendors/tata/UBAMSims/business_law1/intl_legal_etical/business_law1_intl_legal_ethical_frame.html Melvin, S. P. (2011). The legal environment of business: A managerial approach: Theory to practice. New York, NY: McGraw-Hill/Irwin.

Is Mass Surveillance Unethical?

Is Mass Surveillance Unethical? Surveillance is no different from the casual practice of people watching, but instead of being a casual practice that might occur at one park, or at one restaurant, mass surveillance is sustained over time, and is done on a significant number of people. This practice was put in place to pay attention not just to any random person that roams the streets, but to pay attention to a specific group of people and for a specified reason. This is what raises much controversy about the issue of mass surveillance. It does not have to involve watching, sometimes it can also be done by listening, smelling, or detective hardware. When a cellphone conversation is bugged, this is mass surveillance. When a dog is used to sniff out drugs at the border, this is mass surveillance. The ethics behind this issue have been debated time and again, but whichever point wins, it still remains to be seen that surveillance is a neutral activity whose application can be geared towards good or bad (Cohen, p25). Ye t most continue to argue over the morality of the issue. As we delve into this matter, there will be specific questions that logically need to be answered in order create a proper analysis that has the capability to be brought to a final conclusion and answer. Whose responsibility is it to spy on the masses? And under which circumstances is it right to listen is? Is mass surveillance right at all? These are the questions that thus paper will explore—analyzing the two sides to the sharp edged sword that is mass surveillance. The History of Mass Surveillance Ethics Jeremy Bentham came up with the idea of The Panopticon- an idea that was considered among the first to contribute to the ethical debate on mass surveillance (Bentham 1995). The proposed the concept of The Panopticon – a circular prison whose cells were adjacent to the outside walls and whose center had a tower that hosted the prison manager. The work of this manager would be to watch the inmates as they went about their daily business. It would be built in such a way that the supervisor would see the inmates, but the watched could not see this supervisor at any point in time. There would also be a means of communication that allowed the supervisor on top of the tower to shout out their demands to the prisoners. The principle of the system was that these prisoners would not know they were under surveillance, but seeing as the supervisor would somehow have access to all their secrets, they would, eventually, come to assume that they were being watched and listened to at all times (Cropf, Cropf & Bagwell, p65). This would, in turn, encourage them to behave in the required manner, and in case they had visitors over, these visitors would also be discouraged from committing crimes on the behalf of the inmates. The concept of the Panopticon does not end there. In his book, 1984, George Orwell takes this concept to a whole new level (Orwell 2004). Orwell magnified this concept to reach way beyond the inmates in Bentham’s idea. In 1984, the Panopticon took the shape of a two-way television that gave the government visual and audio access to the homes and work offices of its citizens. In the case of prisoners, these citizens would always be reminded that they were being watched. Orwell discusses both the reasons and the impact of doing something like this. Further exploring this issue is Michel Foucault in the book Discipline and Punish (Foucault 1991). The book explores the obvious use and abuse of power that is behind the idea of mass surveillance. He analyzes how prisons have grown from a means of punishment, to a way of punishing and disciplining offenders for their wrongs. With something like the Panopticon, Foucault argues that prisoners became like social experiments- denied their very basic freedoms in an attempt to punish and discipline them. These three references in history raised fundamental questions on the ethics of surveillance, and although their text mostly revolves around a prison setting, one cannot help but equate this concept to society such that the general population in a country become the prisoners, and the supervisor watching from the tower at the center of the Panopticon becomes the government. Modern Surveillance Surveillance has evolved from a primitive and a careless procedure to a carefully planned out scheme that involves more than a few parties. The technological advancements that the contemporary society so enjoys has become the very tool to be used against them. This realization has made people question the role of mass surveillance. This debate has spilled over to the field of academics where fields of study like Surveillance Studies have come up, brining jurists, sociologists, philosophers, and scientists together to examine the ethics, the science, and the reasons behind mass surveillance (Cropf, Cropf & Bagwell, p80). Today, thanks to technology, mass surveillance has become very complex, both as a social subject and as a science. Now, people can be watched with discreteness thanks to the mobility and small size of freshly invented mass surveillance devices. Surveillance is like a wide, wild wave from the ocean that no one ever sees coming. Take the instance of CCTV (Closed Circuit Television) cameras. These devices are there to gaze and stare as people mover about daily. On the other side is an anonymous viewer that is slowly making conclusions about the way we walk, the way we talk, and the way we live. Unlike the centralized Panopticon, this type of mass surveillance is watching people on an unimaginable scale. The network behind this system transfers magnitude of information back and forth every passing minute (Fuchs, p46). The computerized society is practically exposing itself to be watched and followed around. But surveillance is here for two reasons- to stalk and probe into the private affairs of other people, or to bring forth justice. In some cases, surveillance has even been known to be accepted by the people being watched. This makes it a very ethnically neutral subject, and hence very hard to be explored. The only things left to be analyzed are the proportionality of surveillance, or the methods used to surveil, or the justification of the cause. With such concepts in mind, other smaller but equally significant issues like autonomy, trust and privacy come up in relation to ethics. Forms of Mass Surveillance CCTVs and databases are still used to monitor people today, but for the most part, mass surveillance is done on the internet. Communications are what are monitored these days, including the activity on our mobile devices and computers (Fuchs, p64). Phone spying is done by geography. People in a specific area using a specific cell tower are surveilled together. There are also some cases when the government can set up fake mobile base stations so as to listen in on all the communication ongoing in a specific area, for instance, during a riot that is likely to turn violent. The limitations of mass surveillance devices are virtually disappearing and the government can now access more information than ever. Cell phone conversations are saved by phone companies to be retrieved incase the government needs it. All this information comes with immense power. Even in our homes there is surveillance. The invention of smart devices enables companies to monitor our electricity usage, and smart cities track vehicles for miles on end using sensors and cameras (Babcock & Freivogel, p34). The legality of these devices has been documented, so the only thing that is left for us to debate on is their ethicality. What is the Problem of Mass Surveillance? Governments have tried to sugarcoat the situation by calling mass surveillance ‘bulk collection of communications’, but however it is phrased, it is still just mass surveillance.   The problem is that mass surveillance interferes with privacy. This point cannot be stressed enough because all surveillance devices are bent on one goal- record it all. They are created specifically to mine data, to exploit data, to draw conclusions from this data, and to try and create patters from the information if provides (Babcock & Freivogel, p53). Systems are made specifically to filter out suspicious words and to determine relationships between suspicious persons. Mass surveillance, at the very beginning, assumes that each and every person is a suspect. Slowly but surely, most of the population is eliminated from this bracket. People are correlated on the basis of what many be nothing more than a coincidence. Visiting the same website at the same time, or going to the same restaurant every morning for coffee- conclusions are made from the little connections that can be made. With the little details, patterns can be created and the government can have a whole idea of what an individual’s life is like. By listening to what they do, what they say, what they buy, what they eat, and where they go, law enforcement agencies can create 100 percent accurate profiled on people without these people ever knowing. With this kind of information, there is always risk. In as much as there might be very strong guidelines put in place to protect the information from abuse, there will always be the few cases that slip through the cracks (Babcock & Freivogel, p74). Mass surveillance therefore becomes a danger to the very people that it is meant to protect. Those who end up as victims of such abuses suffer the worst mistakes of mass surveillance as the attacker usually has all the personal information anyone would need to cause harm. This is called the ‘chilling effect’ of surveillance. Sure, it is meant to protect and it does protect, but generally, mass surveillance puts people on alert. There is a difference between being watched and not being watched, most people are just too used to it to even notice, but take mass surveillance away and people will be freer to commit all sorts of acts- not necessarily criminal acts, but acts nevertheless. Ultimately, we believe that mass surveillance is there to protect us, but before we can be protected, how much do we have to give up? Our innovation? Our free imagination and free speech? Do we have to succumb to conformity just to be safe? Do we have to stand something so unethical? The Ethics of Privacy, Autonomy and Trust Privacy is an important this to society- it makes us feel safe, makes us feel in control again, even if just for a while. Mass surveillance is a threat to this privacy, or at least that is what most people use to make their arguments against it. Especially at the individual level, privacy is an important thing. It is called the right to privacy for a reason- it is not in the place of anyone, not even the state, to take it away from people without their consent. This right is really a blanket policy that incorporates other minor rights within itself. There is a right to privacy of property, and there is a right to personal privacy. This right, apart from consisting of other sub-rights, does not stand on its own. The right to privacy, in this respect, ceases to be a distinct right at all. It is consisted of the right to autonomy, and other such rights. For instance, when a person disposes their diary, it is violation of their right to pick up this diary and read it. This is a violation of the right to dispose of property privately. Torturing a person so as to get certain information from them is a violation of their right not to be physically hurt (Baxi, McCrudden & Paliwala, p56).   Yet in both these examples, there is still a violation of privacy among other rights. The definition of the right to privacy is therefore not definite. Mass surveillance cannot violate something that is not even definitely explained in the first. We are therefore forced to come up with our own definition of this right so that we can survive with the idea that we are being watched and listened to at all moments of the day. Privacy gives us some control and some dignity. As we interact with other people, a large amount of our security and our confidence comes from our privacy. Even though we know nothing about the strangers we meet each day, we feel safe with the notion that these people don’t know anything about us. If strangers knew our weaknesses, then they might use them against us, so we feel safe knowing that no one knows anything about our private lives. But mass surveillance violates this safe zone. In mass surveillance, we are exposed to an all-seeing eye and in a way, we are made to feel as though our secrets are out in the open. But the public has a level of dependency on the government, and in this way, it becomes okay for the state to violate our privacy for the greater good. But the more surveillance is used as an excuse to violate the privacy of the public, the more that people lose their sense of autonomy(Baxi, McCrudden & Paliwala, p76). Mass surveillance makes it so that we are not as confidence to speak in public. It entices fear because we know that any and everything we do has severe consequences. Using mass surveillance to make sure people don’t commit any crimes is like forcing them to be good, and this just increases their need for rebellion. So if the population becomes better because they are being watched, it can be argued that these actions are only pretentious, and if the mass surveillance equipment is taken away, then the public will back to its true colors. In this way, the government is also dependent on mass surveillance, and therefore it becomes unethical in such a way that it is used as a crutch for the state to control the behavior of its citizens. Why Surveillance? So many people jump straight to the impact that mass surveillance has on people- no one ever really stops to ask why surveillance is installed all around them. It is a basic assumption that surveillance is for security purposes, and while this might be true, this question still needs to be explored is the ethical foundation of mass surveillance is to be determined   (Cohen, p37). Yet even as we jump to security reasons as the obvious answer this question, the degree of security devices around us is a bit too much. There is also the question of who is monitoring the footage that is recorded on all the cameras. Take the example of political insurgents- is surveilling them really going to improve the security of the state? The first thing we need to understand is that their more than a few forms of surveillance. This practice extends far beyond the CCTV cameras on our streets and in our offices- mass surveillance has roots in each and every sector of the country. But security is not the only reason for mass surveillance. Retail stores and other companies get information on the kinds of goods that customers buy from the information on their loyalty cards- this is also a form of mass surveillance. The customers, in exchange of some discount deals of similar promotions, gladly participate in such forms of surveillance (Cohen, p57). Is this to be considered unethical? How can it be unethical when the shopping experience of these customers will be improved through their participation? Looking at transportation, especially public transit, people can now use the subway even with no money on them. This is as a result of the invention of smart cards. Using these cards, a person’s spending can be tracked and if they get into some medical trouble when far away from home, the cards can be used to identify who they are and provide their medical history. If police officers need to establish the credibility of a suspect’s alibi, then they can simply track their credit card movements and build a profile from there. These forms of surveillance are not only beneficial, they can sometimes be essential to the well-being of people. This is in no way unethical. Mass surveillance can be used for individual needs as well. A financially unstable computer genius might decide to use their skills to hack into a credit card company server and steal the numbers, hence taking other people’s money (Cohen, p81). The hacker is unethical, but the credit card company is not unethical for monitoring the spending of their customers. This makes mass surveillance both ethical and unethical- it all depends on how the issue is approached. For personal reasons, people might choose to exploit the mass surveillance equipment already in place to invade the privacy of others. These systems have a lot of personal information about many different people, and for this reason, they are sensitive. If used for good, mass surveillance can benefit millions, but is allowed into the wrong hands, then an unlucky few will suffer for it. Is it ethical, therefore, to allow the few to suffer for the well-being of the many? This brings up a whole other division of ethics that will take time and research to explore, but mass surveillance is not a subject to be approached in black and white. There are issues of distribution- who gets to suffer and who gets to live if a specific instance of mass surveillance goes wrong? There is the issue of consent. Supermarket customers have to agree to participate in promotions that monitor their spending and the kind of goods they buy, but criminals being investigated are denied to right to consent to privacy intrusion, and the law has no obligation to them as long as they are suspects (Cohen, p87). There is a concept of the greater good involved here, and for the few that have to fall victim to the dark side of mass surveillance, one million others get to live. Is this justified? No. but neither is it unjustified. Who is in Charge? As the party being watched loses autonomy and power, the surveilling party gains more power and control. The information that most people would rather keep to themselves is known- it is out there in the public and the chances of it circulating even further are higher. There is a power imbalance between the masses and the people that are in charge of mass surveillance. In this context, surveillance becomes wrong, almost like a primitive form of intimidation. It becomes unethical and very dangerous for all the parties involved. Everyone, no matter how insignificant, is entitled to certain basic rights. These are such as the right to freely speak, the right to interact with other people, and the right to freely protest against that which one finds distasteful. These rights are law and are preached to all citizens every waking day, but with mass surveillance, they become less equated to human rights and become more equated to evidence (Pandey, p24). If there is a record of a person speaking freely for or against certain beliefs they have, then thus record can be used against them if they are ever suspected of committing a crime. People, therefore, decide to stay low and only speak in the shadows, for the state holds all the power. When it comes to a point when a person’s rights are no longer their own, then mass surveillance is considered to have crossed the ethical line. The simplest democratic practices are hindered by cameras and such monitoring devices. What is the point of giving away privileges only to use them against the very people that are supposed to be protected by these privileges? There is also the question of distance. The surveilling team is literally on the other side of the screen- adding to the power imbalance between the authorities and the masses (Pandey, p32). This gives a sense of two very different parties where one in pulling the strings and the other party has to adhere to all the rules or there will be consequences. People are spied upon, denied basic rights, and made to feel powerless. In this way, mass surveillance becomes unethical, even though it is used to protect these very people. Nothing to Hide There is a famous statement, â€Å"if you haven’t done anything wrong, then there is nothing to fear.† This statement has long been used to justify the ethics of surveillance. If the public has nothing to hide, then they have nothing to fear even if the government pricks and probes at the most private details of their lives. Looking at it carefully, however, it does make sense. Majority of the people have no criminal records, nor do they have any intention of committing any crimes in the future. In this sense, mass surveillance does not affect them in any way. Surveillance is only meant to catch the bad few and make the lives of others safer in the process. In this reasoning, the government has installed cameras, wiretaps, and record checks almost everywhere. Citizens are convinced that all this effort is for their own good, and once the terrorists have been eliminated, it will have been worth it. But the bad guys never quit, and every waking morning, the government finds new ways to get more information- both in quantity and in depth. It is true that mass surveillance makes it safer for the majority, but this does not make it ethical (Bishop, Miloslavskaya & Theocharidou,   p51). If the government mandated every citizen to walk around with a tracking device in an effort to advance mass surveillance, then it would make sense that anyone who refused to do so has something to hide and should be investigated further. But it can also be argued that such measures are simply wrong and in violation of most forms of privacy. So if most people refuse to willingly submit to the will of government and give themselves up to be examined, then it does not necessarily mean that these people are criminals, it just means that they value their privacy more than their security- or something like that. Yet, with the modern advancements in technology, the government can already track people even when they are not carrying any tracking devices on them. People can be tracked using their credit card actions, or using cameras that are lodged on every street corner(Bishop, Miloslavskaya & Theocharidou,   p74). These movements, however, can only be tracked to a certain extent. In this way, a person is able to be kept safe and they are also able to maintain their privacy. Yet this is not any better that if the government forcefully implemented a law that mandated everyone to carry around a tracking device. Both actions are invasive, and thus both actions are wrong, and just because one is more invasive than the other does not make the latter action any less unethical. There is also the issue of storage. After the information has been collected from the public, it is stored in archives that are vulnerable to hackers. There are people capable of accessing this information and using it to harm and not to protect. This puts the whole argument against the use of mass surveillance to watch the public. For instance, back in 2007, a worker from the Department of Commerce, Benjamin Robinson, accessed a government database and used the information within it to track the movements of his former girlfriend. He accessed this system at least 163 times before he was discovered, an if it had continued for any longer, then the girl that was being tracked could have ended up in real danger (Bishop, Miloslavskaya & Theocharidou,   p85). This man was unethical in his actions, but so was the government for collecting personal information and storing it in such a way that it could be accessed more than 100 times before any red flags were raised. When to use Mass Surveillance So when exactly is mass surveillance ethical? Would it be ethical when we are invaded and it is the only way that the invaders can be flushed out? Would it be ethical if the data collected in the devices is not used against the people that are supposed to be protected by the surveillance systems? There are lines that should not be crossed, the only problem is that these lines are not clear. According to M.I.T. Professor Gary Marx, there are a number of questions that need to be answered before mass surveillance can be implemented anywhere. Means The first issue that needs to be explored is the means of mass surveillance being used. Does it cause any sort of harm to the public, be it physical or psychological? Does the surveillance method have boundaries? The technique used should not be allowed to cross a certain line without consent of the party being surveilled. The techniques being used also needs to be trustworthy. The personal information of the people being surveilled should be kept safe and it should not be used against them. Is the method invasive to personal relationships? Lastly, the means used to enforce mass surveillance needs to produce results as they were- the results should be valid and not doctored in any way (Berleur & Whitehouse. P42). Context The second issue that has to be explored to justify mass surveillance is that of data collection context. Those being surveilled need to be aware that personal information is being collected on them, and they need to know who is collecting this information and why they are collecting it. These individuals need to agree to be surveilled- consent is a key issue. And then comes the golden rule- those that are responsible to setting up and implementing surveillance also need to be its subjects. In short, everyone, even government officials, need to agree to the same conditions that everyone else agrees to. Mass surveillance should indeed look out for the masses- no exceptions. For it to be ethically justifiable at all, then a certain principle of minimization needs to be enforced. Mass surveillance also has to be decided by the public. To come to the decision of setting up surveillance, a discussion has to be held publicly and people have to decide for or against it. If they decide to go through with it, then there needs to be a human review of the machines and the equipment that are to be used. The people that decide to be surveilled are also entitled to inspect the results of this surveillance and question how the results were created and how they are going to be used. They also have a right to challenge the records in case any obvious errors are made with the surveillance results (Berleur & Whitehouse. P62). Before mass surveillance can be allowed to function in society, then there needs to be a means of redress. In case any individual is treated unjustly because of surveillance, then there should be appropriate punishments in place for the perpetrator of the crime so as to phase out unethical surveillance behavior. The data collected needs to be protected adequately so as to avoid any unethical use of this information in the first place. Mass surveillance methods need to have very minimal negative effects, or preferable, no negative effects at all. Lastly, mass surveillance needs to be equal. The same methods used on the middle class need to be used on the upper class, and is there is a way of resisting mass surveillance, then the government needs to make sure that these methods are available to the privileged as well as to the less privileged (Berleur & Whitehouse. P69). If even one person can escape mass surveillance, then all the other members of the public have no business being watched by the government. Uses The final issue that has to be analyzed is that of the uses of the data that is collected from mass surveillance devices. Surveillance needs to have a certain goal- whether it is to improve the shopping experience of customers, or to reduce crime rate. The data collected needs to be useful in fulfilling this goal, otherwise, there is no point. In as much as the goal needs to be fulfilled, there also needs to be a perfect balance between fulfilling this goal and spending just the right amount of money- not too much for it to be wasteful, and not too little for the surveillance to bear worthless results. Before surveillance is implemented, the responsible party needs to make sure there is no other means that will cost less money and fulfill the same duties (Berleur & Whitehouse. P87). If it is too costly, then are there any consequences of not installing surveillance equipment, and if so, to what extent will these consequences affect society? How can the cost and the risk be minimized? The information collected needs to be used only for its intended purposes only and nothing more. Therefore, mass surveillance can be ethical, but it also has a large capacity to be unethical. Following this guideline, mass surveillance should be installed with no problems and with no major violations of any kind. However this issue is approached, there will always be a basic violation of privacy that is associated with surveillance, but the damage is controllable as long as the public consents to it. there needs to be appropriate measures and guidelines put in place before using any form of mass surveillance on a population, and these guidelines need to be adhered to by all the involved parties- be it the party surveilling, or the party being surveilled. How do we make Surveillance Ethical? There is a lot of fuss about mass surveillance. We should never stop discussing the underlying issues on mass surveillance, but we should also give the government a chance to prove that mass surveillance is truly for the good of the public and not just some scheme to keep citizens in check. Mass surveillance attempts to do the impossible- keep people safe while also maintaining an open and free society with people who are not afraid to express their views. Amidst all these issues, the question of how to make mass surveillance more ethical is often overlooked, but there is truly a way in which we can make sure that mass surveillance is justified and only in the best interest of the masses. For mass surveillance to be ethical, there needs to be a reason for it. Secretively spying on people without them knowing why or how is why surveillance is considered unethical, but approaching these people from a logical standpoint and explaining to them why mass surveillance is necessary is in every way ethical (Duquenoy, Jones & Blundell, p38). For surveillance to be ethical, there also needs to be transparency. This means that there should be integrity of motive- no secret agendas. Right from the way the data is collected to the way it is handled and used, there needs to complete honesty between the parties involved. The methods used need to be analyzed for proportionality, there must be laws put in place to protect the interests of those being surveilled, and lastly, there needs to be a clear prospect for success if mass surveillance is to be carried on for a long period of time (Duquenoy, Jones & Blundell, p78). Conclusion So, is mass surveillance unethical? Yes it is, and no, it is not. This is one of those issues that has to be examined in context. If a criminal hacks into the surveillance system of a particular government and uses it to commit a major crime, then this criminal is wrong, but this still does not make mass surveillance unethical. The justification and ethicality of mass surveillance are often treated as one subject, and in as much as they may overlap, they are quite different. For instance, it is justified for a government to put up cameras to protect the many while they focus on the few bad apples that are likely to commit crimes, but it is unethical that this same government is intruding the privacy of so many people just to catch a few criminals. In the same way, it is unethical to listen in on a cell phone conversation of a suspect in a criminal investigation, but if this person ends up being convicted because of the conversation, then it becomes justified, and to some extent, also ethical. If we go back to the basics, parents have to monitor their children in order for these infants to survive. In this context, the infants are viewed as powerless, helpless, and in need of constant care and attention. It is therefore the parent’s responsibility, both ethically and morally, to be there for their child. After these children grow, they become independent and are no longer in need of constant attention. These children start to pull away from their parents and seek out their own privacy. The same knowledge can be applied to the issue of mass surveillance. The public can be seen as children who have grown over time and earned the right to their own privacy, and yet the government persists on monitoring them constantly (Cohen, p85). In the public consents to this surveillance, then it becomes ethically justifiable for mass surveillance to continue, but without the public’s consent to surveillance, then it becomes wrong and an intrusion of privacy. Work cited Cropf, Robert A, Robert A Cropf, and Timothy C Bagwell. Ethical Issues And Citizen Rights In The Era Of Digital Government Surveillance. 1st ed. Print. Cohen, E.  Mass Surveillance And State Control. 1st ed. [Place of publication not identified]: Palgrave Macmillan, 2015. Print. Gamino Garcia, Arkaitz et al.  Mass Surveillance. 1st ed. [Brussels]: [European Commission], 2015. Print. Pandey, Archit.  An Introduction To Mass Surveillance And International Law. 1st ed. Print. Baxi, Upendra, Christopher McCrudden, and Abdul Paliwala. Laws Ethical, Global And Theoretical Contexts. Essays In Honour Of William Twining. 1st ed. Cambridge: Cambridge University Press, 2016. Print. Babcock, William A, and William H Freivogel. The SAGE Guide To Key Issues In Mass Media Ethics And Law. 1st ed. Print. Berleur, J, and Diane Whitehouse. An Ethical Global Information Society. 1st ed. London: New York, 1997. Print. Laws Ethical, Global, And Theoretical Contexts. 1st ed. Cambridge University Press, 2015. Print. Bishop, Matt, Natalia Miloslavskaya, and Marianthi Theocharidou.  Information Security Education Across The Curriculum. 1st ed. Cham: Springer International Publishing, 2015. Print. Duquenoy, Penny, Simon Jones, and Barry Blundell. Ethical, Legal And Professional Issues In Computing. 1st ed. Australia: Thomson, 2008. Print. Fuchs, Christian.  Internet And Surveillance: The Challenges Of Web 2.0 And Social Media. 1st ed. New York: Routledge, 2012. Print.

E-Business Distribution Systems and Value Strategies

E-Business Distribution Systems and Value Strategies Srishti Mittal What is a business portal? Ans. The term business portal is used to describe a feature on a company website that allows authorized users to access restricted content or information. This tool is growing in popularity, as it provides a single gateway for staff to access different applications. Some of the most common features of a business portal include customer relationship management, expense submissions, recording of staff time, and requesting vacation days. The technology required to create and maintain a business portal has decreased significantly in price in the past few years, making it much more feasible for both small and medium size enterprises. There are two primary aspects to the creation of a business portal: hardware and software. The hardware used varies widely, depending on the applications that are going to be distributed via this tool, the target user group, number of users, and reliance on other systems. The greater the number of users and the more robust the services, the more hardware that is required to support them. Many projects begin as a proof of concept, and then quickly expand. Make sure your hardware is sized to meet the needs of your users. What is meant by the term co-opetition? Ans. Coopetition or Co-opetition (sometimes spelled coopertition or co-opertition) is a neologism coined to describe cooperative competition. Coopetition is a portmanteau of cooperation and competition. Basic principles of co-opetitive structures have been described in game theory, a scientific field that received more attention with the book Theory of Games and Economic Behavior in 1944 and the works of John Forbes Nash on non-cooperative games. It is also applied in the fields of political science and economics and even universally [works of V. Frank Asaro, J.D.: Universal Co-opetition,2011, and The Tortoise Shell Code, novel, 2012]. Coopetition occurs when companies interact with partial congruence of interests. They cooperate with each other to reach a higher value creation if compared to the value created without interaction, and struggle to achieve competitive advantage. What is a first mover? Ans. In marketing, first-mover advantage or FMA is the advantage gained by the initial (first-moving) significant occupant of a market segment. It may be referred to as Technological Leadership. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able to match Sometimes, the first mover is not able to capitalize on its advantage, leaving the opportunity for another firm to gain second-mover advantage. What is meant by a frictionless market? Ans. A Frictionless market is a financial market without transaction costs. Friction is a type of market incompleteness. Every complete market is frictionless, but the converse does not hold. In a frictionless market the solvency cone is the halfspace normal to the unique price vector. The Black-Scholes model assumes a frictionless market. What does SWOT stand for? Ans. The abbreviation SWOT is commonly used in reference to strengths, weakness, opportunities and threats. SWOT may also stand for Sydney welcome orientation and transition, student with outstanding talent, study without teacher or special weapons for operations timelines. Exercises: List the strategic alternatives can e-business businesses are using. Ans. Business environments are highly uncertain and executives need to be innovative and flexible to survive. They achieve this through strategic alternatives that enable their companies to maintain a competitive edge over rivals. For instance, executives can adapt through safer small investments or risky and costly changes, according to the Harvard Business Review. Some alternative strategies include price focus, differentiation, diversification and adjacent businesses. Price Focus Price focus is a market niche strategy where a company competes on cost. This strategy targets a small buyer segment and the company needs to have a low-cost structure compared to rivals. This strategy is effective when a business is new, it cannot pursue a bigger market, customer segments are different, or when no other competitor is focusing on the targeted segment. Differentiation In cases where competition is stiff because of the proliferation of similar products, a company can come up with features that differentiate their products or services from those of rivals. The differentiating features need to be valuable to customers so that they are ready to pay premiums for them, and difficult for rivals to copy. When introducing new features, executives need to ensure that the product is affordable and that it complements customer’s needs. What advantages can pioneering firms gain? Ans. One of the most valuable competitive brand strategies any company can undertake is what I refer to as the Pioneer Advantage. The Pioneer Advantage is what the name implies: being first to enter an emerging market or creating a new market altogether. Business history is full of pioneer companies that have outsold the latecomers for years. Market pioneers Coca-Cola, Tide, Pitney-Bowes, Lipton Tea, and Levi Strauss continue to be the best selling or most profitable brands in their categories. The competitive advantages are significant for the market pioneer. One of the most significant advantages the pioneer owns is product awareness. There is much research that shows that buyers do not recall all brands equally. The customer is more familiar with certain brands over others and they will recall those brands more easily. The Pioneer is most likely the highest profile of any brand in the category and, as a result, it is often recalled first. How can an e-business build barriers to other businesses? Ans. Today, people often turn to the Internet first for information about businesses and products – whether they are shopping online, or simply looking for a business’ address or phone number – making an online presence one of the most important assets for any business; not just to share information, but to build credibility. According to a recent survey of millions of consumers by Weebly, 56 percent said they do not trust a business without a website. List some of the advantages of having a brand name. Ans. Successful brand-building helps profitability by â€Å"adding values† that customers are prepared to pay for. Strong brands inspire customer loyalty leading to repeat sales and word-of mouth recommendation. The brand owner can usually charge higher prices, especially if the brand is the market leader. Better access to distribution retailers, distributors and other sellers usually want to stock top selling brands. With limited shelf space it is more likely the top brands will be on the shelf than less well-known brands What are some of the advantages of having large amounts of resources for competing on the Internet? Ans. competition is the rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing mix: price, product, distribution, and promotion. Merriam-Webster defines competition in business as the effort of two or more parties acting independently to secure the business of a third party by offering the most favorable termsIt was described by Adam Smith n The Wealth of Nations (1776) and later economists as allocating productive resources to their most highly-valued uses and encouraging efficiency. Smith and other classical economist before Cournot were referring to price and non-price rivalry among producers to sell their goods on best terms by bidding of buyers, not necessarily to a large number of sellers nor to a market in final equilibrium. Later microeconomic theory distinguished between perfect competition and imperfect competition, concluding that no system of resource allocation is more Pareto efficient hand perfect competition. Competition, according to the theory, causes commercial firms to develop new products, services and technologies, which would give consumers greater selection and better products. The greater selection typically causes lower prices for the products, compared to what the price would be if there was no competition (monopoly) or little competition (oligopoly). It is generally accepted that competition results in lower prices and a greater number of goods delivered to more people. Less competition is perceived to exhibit higher prices with a fewer number of goods delivered to fewer people. Describe the different types of Internet portals and whom they target. Ans. A portal may use a search engine API to permit users to search intranet content as opposed to extranet content by restricting which domains may be searched. Apart from this common search engines feature, web portals may offer other services such as e-mail, news, stock quotes, and information from databases and even entertainment content. Portals provide a way for enterprises and organizations to provide a consistent look and feel it access control and procedures for multiple applications and databases, which otherwise would have been different web entities at various URLs. The features available may be restricted by whether access is by an authorized and authenticated user (employee, member) or an anonymous site visitor. Examples of early public web portals were AOL, Excite, Netvibes, iGoogle, MSN, Naver, Indiatimes, Rediff, Sify and Yahoo.. See for example, the My Yahoo! feature of Yahoo! which may have inspired such features as the later Google iGoogle (soon to be discontinued.) The configurable side-panels of, for example, the modern Opera browser and the option of Speed Dial pages by most browsers continue to reflect the earlier portal metaphor. How can firms use alliances and acquisitions to gain advantages? Ans. A strategic alliance is when two or more businesses join together for a set period of time. The businesses, usually, are not in direct competition, but have similar products or services that are directed toward the same target audience. Alliance means cooperation between groups that produces better results that can be gained. Because competitive markets keep improving what you can get from transactions, an alliance must stay ahead of the market by making continuous advances.1 Strategic alliance is a primary form of strategic alliance is a partnership between firms whereby resources, capabilities, and combined to pursue mutual interests. Professional Development: Choose and industry. Develop a business model for how that industry currently operates and then develop an e-business based model. Identify how this new model can gain a competitive advantage over other models in the industry. Ans. Amazon is a classic business model, it uses the Internet to get maximum leverage out of its fixed assets, and once it achieves enough volume of sales, the sum total of profits from all those sales exceed its fixed cost base, and it turns a profit. It already has exceeded this hurdle in its past. References Kleindl, B. (2002). Strategic electronic marketing : managing e-business. Cleveland, Ohio: Thomson/South-Western.